Introduction
Your restaurant menu is more than just a list of dishes — it is your most powerful sales tool. A well-designed menu can increase average order value by 15-25%.
Menu Engineering Basics
Menu engineering categorizes items into Stars (high profit, high popularity), Puzzles (high profit, low popularity), Plowhorses (low profit, high popularity), and Dogs (low profit, low popularity).
Pricing Strategies
Use psychological pricing, bundle pricing, and anchor pricing. Remove currency symbols to reduce price sensitivity.
Visual Design
Place high-margin items in the Golden Triangle. Use boxes, borders, and whitespace. Limit choices per category to 7 items.
Digital Menus
Digital menus offer dynamic pricing, easy updates, and rich media. Integrate with your POS for seamless management.